All Videos Tagged marketing (RADICAL ANIMAL) - RADICAL ANIMAL 2021-06-20T05:59:24Z https://radicalanimal.ning.com/video/video/listTagged?tag=marketing&rss=yes&xn_auth=no Ed Gillespie - Sustainability: the reinvention of progress tag:radicalanimal.ning.com,2011-08-30:6399540:Video:4302 2011-08-30T10:30:37.470Z patkane https://radicalanimal.ning.com/profile/0ovkflk3s8wxn <a href="https://radicalanimal.ning.com/video/edgillespie-futerra"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/59592383?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Very concise overview of sustainability marketing by Futerra's Ed Gillespie. Most useful is his discussion of how to market green products to different value groups - "Settlers", "Prospectors" and "Pioneers" (from Pat Dade's Cultural Dynamics <a href="http://www.cultdyn.co.uk/">http://www.cultdyn.co.uk/</a>). Not about ideological challenge, but about tapping into existing motivations.… <a href="https://radicalanimal.ning.com/video/edgillespie-futerra"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/59592383?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Very concise overview of sustainability marketing by Futerra's Ed Gillespie. Most useful is his discussion of how to market green products to different value groups - "Settlers", "Prospectors" and "Pioneers" (from Pat Dade's Cultural Dynamics <a href="http://www.cultdyn.co.uk/">http://www.cultdyn.co.uk/</a>). Not about ideological challenge, but about tapping into existing motivations. Much to agree with here, in terms of how too much fearfulness in the environmental warnings saps agency and willingness to act.